Why is page speed significant for SEO?

Page speed is significant for SEO primarily because faster loading times improve user experience. When a web page loads quickly, users are more likely to stay on the site and interact with its content rather than leaving in frustration due to slow load times. A positive user experience can lead to lower bounce rates, longer time spent on the page, and higher overall engagement, which search engines take into account when ranking websites.

Additionally, faster page load times can lead to higher conversion rates, as visitors are more inclined to complete desired actions, such as making a purchase or signing up for a newsletter, when the website responds swiftly. Search engines like Google consider page speed as a ranking factor, meaning that websites optimized for speed are more likely to rank higher in search engine results, ultimately driving more organic traffic.

While aesthetics, the number of images, and server location can affect the overall user experience and performance of a webpage, they are not the primary reasons why page speed is critical for SEO. The emphasis on user experience highlights the importance of having a fast-loading site to meet user expectations and achieve better visibility in search results.