What type of analysis is useful for assessing a website's performance?

User engagement and conversion rate analysis is essential for assessing a website's performance because it directly measures how effectively a site meets its objectives. User engagement metrics, such as time spent on the site, pages viewed per session, and bounce rate provide insights into how well users are interacting with the content. High levels of engagement often indicate that visitors find the website's content valuable and relevant.

Conversion rate is another crucial metric that indicates the percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. Analyzing these rates helps website owners identify specific areas for improvement, whether it's optimizing page layouts, enhancing call-to-action placements, or improving overall user experience. By focusing on these analytics, businesses can make informed decisions that lead to increased effectiveness and success in achieving their online goals.