What role does keyword research play in SEO?

Keyword research is fundamental in SEO because it helps identify the specific terms and phrases that users enter into search engines. By understanding what potential visitors are searching for, businesses and website owners can create content that directly addresses those queries, ultimately driving more relevant traffic to their sites. This process enables optimization of web pages to rank higher in search engine results, ensuring that the content aligns with user intent.

Incorporating the right keywords into web content, metadata, and other crucial areas can significantly increase visibility and improve click-through rates. This aligns the website's offerings with the needs and interests of users, making it an essential part of any successful SEO strategy. Overall, keyword research forms the foundation upon which effective SEO practices are built.