What is the purpose of on-page SEO?

The purpose of on-page SEO is to optimize individual web pages in order to rank higher in search engine results. This involves a variety of strategies and techniques applied directly to the content and structure of a web page. Key aspects of on-page SEO include optimizing title tags, meta descriptions, header tags, and the actual content to ensure it matches user intent and includes relevant keywords. Additionally, improving site performance metrics, such as page loading speed and mobile responsiveness, are also part of on-page SEO efforts. By focusing on these elements, web pages can more effectively communicate their relevance to search engines, thereby improving their visibility and rankings.