What is the overall goal of SEO?

The overall goal of SEO, or Search Engine Optimization, is to improve a website's visibility on search engines. This involves a range of strategies and techniques designed to enhance a site's ranking in search engine results pages (SERPs). By optimizing various aspects of a website, such as content quality, keyword relevance, site structure, and user experience, SEO helps attract more organic traffic from users searching for relevant information. The higher a website ranks, the more likely it is to be clicked on by users, which can lead to increased exposure, engagement, and potentially conversions or sales.

In contrast, the other options do not reflect the purpose of SEO. Increasing printing costs has no relation to online visibility. Building social media networks, while beneficial for marketing, is a separate discipline from SEO and focuses on engagement and content sharing rather than improving search rankings. Reducing website traffic contradicts the goals of SEO, which aims to boost traffic by making a site more discoverable through search engines.