What is off-page SEO?

Off-page SEO refers to the various activities carried out beyond the confines of your own website that contribute to improving its search engine rankings. This encompasses a broad range of actions, but the primary focus is on building the site's authority and relevance in the eyes of search engines. These activities often include link building, social media engagement, influencer outreach, and brand mentions across the internet.

The correct understanding of off-page SEO emphasizes its role in enhancing a website's visibility and credibility through contributions from external sources. For example, acquiring backlinks from reputable websites signals to search engines that your content is valuable and trustworthy, which can lead to improved rankings.

In contrast, options that suggest activities such as optimizing content within the website, creating internal links, or strictly measuring website traffic focus on practices that are performed on-page or involve site analytics rather than the external factors that drive off-page SEO. Thus, the essence of off-page SEO lies in how these external efforts can significantly impact a website's overall performance in search engine results.