What is meant by "organic traffic"?

Organic traffic refers specifically to the visitors who reach a website through unpaid search results. This means that these visitors find the website through search engines, such as Google or Bing, by typing in relevant keywords or phrases, and the website appears in the search results due to its quality, relevance, and optimization rather than through paid advertisements.

Achieving organic traffic usually involves a solid SEO (Search Engine Optimization) strategy, which aims to improve the website's visibility and ranking in search engine results pages. This type of traffic is often considered valuable because it indicates that the visitor is genuinely interested in the content or services offered, as they have actively sought it out through their search queries.

In contrast, other methods such as paid advertisements, social media links, or email marketing involve direct efforts to bring users to a website through different promotional channels, but they do not fall under the umbrella of organic traffic.