What is meant by "content is king" in SEO?

The phrase "content is king" in the context of SEO emphasizes the importance of high-quality content in achieving good rankings on search engines. Search engines like Google prioritize relevant, valuable, and informative content that meets the needs of users. This means that to improve a website's visibility and performance in search results, it is essential to create content that is not only engaging but also optimized for specific keywords and topics that resonate with the target audience.

Quality content serves several purposes: it can attract backlinks from other sites, keep visitors engaged, reduce bounce rates, and ultimately lead to conversions. In essence, well-crafted content is a foundational element of effective SEO strategies, contributing significantly to a site’s authority and relevance, which directly impacts its ability to rank higher in search results.

The other choices do not accurately depict the significance of content in SEO. Content's role extends beyond merely determining design or being relevant only for blogs, and it is fundamentally important in all areas of SEO, whereas stating that content quality is irrelevant contradicts the core principle of search engine optimization.