What is Google My Business primarily used for?

Google My Business serves primarily as a tool for managing a business's online presence across Google, including search results and Google Maps. This platform allows businesses to create and update their listings to ensure that information such as location, hours of operation, and services offered is accurate and easily accessible to potential customers.

Utilizing Google My Business effectively can enhance a business's visibility, helping it attract more local customers by appearing in relevant search results when users are looking for services or products in their vicinity. The platform also allows for customer engagement through features like reviews and direct messaging, further solidifying a business's online reputation.

The other options do not align with the primary function of Google My Business. While social media ads pertain to advertising on social platforms, or online sales transactions refer to e-commerce functionalities, and web application development is related to software creation, none of these capture the essence of managing a business's presence specifically on Google's platforms.