What is Google Analytics?

The correct answer identifies Google Analytics as a web analytics service that tracks and reports website traffic. This service provides detailed insights into how users interact with a website, including metrics such as the number of visitors, page views, session duration, and user behavior patterns. By analyzing this data, webmasters and marketers can understand which areas of their website are performing well and which might require improvement, enabling them to make informed decisions to enhance user experience and optimize marketing strategies.

In contrast, the other options do not accurately describe the primary function of Google Analytics. While optimizing website design, managing social media campaigns, and building backlinks are essential aspects of digital marketing, they fall outside the specific capabilities of Google Analytics as a web analytics tool. Instead, Google Analytics focuses on gathering and analyzing data related to website performance and user interactions, making it an essential tool for online businesses and marketers.