What is a landing page?

A landing page is specifically designed as a standalone page created for a particular marketing campaign or promotion. Its primary purpose is to direct visitors toward a specific action, such as signing up for a newsletter, downloading an eBook, or making a purchase. This focused approach helps marketers track the effectiveness of campaigns, as the elements on the page—such as content, images, and calls to action—are all tailored to encourage visitors to complete the desired action.

In contrast, other options represent different types of web pages that serve alternative functions. For example, a page containing multiple web forms may provide various options for user input but lacks the singular intent that defines a landing page. A page that aggregates blog posts serves to showcase a collection of articles rather than focus on a specific marketing goal. Lastly, a section of a website dedicated to FAQs caters to providing information and addressing customer inquiries, which diverges from the promotional purpose of a landing page. Thus, the correctness of option B lies in its precise definition and purpose within marketing strategies.