What is a keyword in the context of SEO?

In the context of SEO, a keyword refers to a specific word or phrase that users input into search engines when they are seeking information, products, or services. Keywords play a critical role in determining how content is discovered and ranked within search engine results. When a user types a keyword into a search bar, search engines scour their indexed pages to return the most relevant results based on those keywords.

By optimizing website content with appropriate keywords, businesses and content creators can enhance their visibility online, ultimately driving more traffic to their sites. Understanding which keywords are pertinent to a target audience allows marketers to tailor their content strategy effectively, aligning their offerings with the search behaviors of potential customers.

Other options do not correctly define a keyword in the SEO context. For example, a web page title may include keywords, but it is not synonymous with the term keyword itself. A type of digital marketing encompasses a broader set of strategies, while a security measure for websites pertains to safeguarding data and does not relate to the concept of keywords in SEO.