What does the acronym SERP stand for?

The acronym SERP stands for Search Engine Results Page. This term refers to the page that search engines display after a user enters a query. The SERP includes a list of results that can consist of organic search results, paid advertisements, and various types of rich media like images and videos. Understanding the structure and content of a SERP is crucial for search engine optimization (SEO) because it helps website owners and marketers strategize how to improve their visibility and ranking on this page, ultimately driving more traffic to their sites.

Recognizing that SERPs are not just lists of links but also include various features like featured snippets, local packs, and knowledge graphs showcases the complexity of the user experience and the importance of optimizing content accordingly. Understanding this term is foundational for anyone studying search engines, digital marketing, or SEO strategies.