What does PPC stand for in digital marketing?

In digital marketing, PPC stands for Pay-Per-Click. This term refers to an advertising model where advertisers pay a fee each time one of their ads is clicked. It is commonly associated with search engine advertising and social media platforms, allowing businesses to drive traffic to their websites by placing ads that appear in search results or on various web pages.

The essence of PPC lies in its ability to deliver measurable results and target specific audiences based on their search behaviors and interests. Advertisers can set a budget for their campaigns and only pay when a potential customer engages with their ad by clicking on it, making it a cost-effective way to gain visibility and generate leads.

This approach contrasts with other advertising models, which may involve different payment structures, such as charging based on impressions or conversions, which is why other choices do not encompass the core meaning of PPC in the context of digital marketing.