What does local SEO focus on?

Local SEO is primarily centered around optimizing a website to rank better in local search results. This involves various strategies aimed at ensuring that a business appears in searches relevant to its location, which is particularly crucial for businesses with physical locations or that serve specific geographic areas. This includes optimizing Google My Business listings, leveraging location-based keywords, and encouraging customer reviews—all of which help enhance visibility in local search queries.

The focus on local searches is key for driving foot traffic and improving online visibility among consumers looking for services or products nearby, making it essential for businesses aiming to connect with a local audience. By optimizing for local SEO, businesses can significantly increase their chances of being found by potential customers in their vicinity who are looking for relevant offerings.