What does keyword density refer to in SEO?

Keyword density refers to the percentage of times a specific keyword appears within a piece of content compared to the total word count of that content. This metric is crucial in SEO because it helps search engines assess the relevance of a webpage to specific search queries. A balanced keyword density can indicate to search engines that the page is focused on a relevant topic, which can improve its ranking in search results.

Finding the right keyword density is important; too high of a density may lead to keyword stuffing, which can negatively impact a site’s ranking and user experience. Conversely, a density that is too low may signal to search engines that the content is not sufficiently focused on the target keyword. Therefore, understanding and utilizing keyword density effectively is essential for optimizing web content for better visibility in search engine results.