What does a high bounce rate indicate about a website?

A high bounce rate indicates that visitors are leaving the website after viewing only one page, which is represented by the choice that states visitors leave the site after viewing only one page. This metric suggests that the content on the landing page may not be meeting visitors' expectations or that they did not find what they were looking for, leading them to exit without exploring further.

A high bounce rate can be problematic for a website, as it may suggest issues with content relevance, user experience, or site navigation. In contrast, a low bounce rate typically indicates that visitors are engaging with multiple pages, suggesting that the website successfully retains their interest and encourages further exploration.

Moreover, this metric does not inherently correlate with conversion rates; a high bounce rate often signals a missed opportunity for conversion if users depart quickly. Similarly, site performance factors like loading speed can impact user experience but are not directly indicated by the bounce rate itself.