How is "crawlability" defined?

Crawlability refers to the ability of search engine bots, often called crawlers or spiders, to navigate and index the content of a website. When a site is crawlable, it means that these bots can easily access the pages, follow the links, and understand the structure of the website, which is crucial for effective indexing. This process impacts how well a website will rank in search engine results, as it allows search engines to discover and analyze the information presented on the site. Ensuring good crawlability involves having a clear site structure, proper use of robots.txt files, and proper internal linking, all of which facilitate a smoother navigation experience for search engines.

The other options do not accurately define crawlability. Selling products online relates to e-commerce functionality, page load speed ties into user experience and performance rather than navigability by bots, and backlinks involve off-site factors impacting SEO rather than the ability of bots to explore a site.