How does page speed impact user experience?

Page speed significantly impacts user experience by influencing how quickly users can access and interact with content. A slow-loading page can lead to frustration, as users often have limited patience for delays in accessing information. When a page takes too long to load, users may decide to abandon it altogether, opting to seek out quicker alternatives. Research consistently shows that even a few seconds of delay can result in higher bounce rates, meaning users leave the site before fully engaging with it.

This understanding highlights the importance of optimizing page speed not only for retaining users but also for ensuring that they have a smooth and enjoyable browsing experience. Faster pages can contribute to higher user satisfaction, increased time on site, and ultimately better conversion rates, as visitors are more likely to interact with the content when it loads promptly.