How can social media impact SEO?

Social media significantly impacts SEO primarily through enhancing visibility and driving traffic to a website. When content is shared across social media platforms, it has the potential to reach a broader audience, which can lead to increased traffic. This surge in visitors can signal to search engines that the website is relevant and valuable, potentially improving its search rank over time.

Furthermore, as more people engage with content on social media, it can create discussions, shares, and interactions that may lead to users linking back to the original website, further boosting its SEO effectiveness. Social media also allows for the promotion of new content, which can help maintain its relevance and visibility on search engine results pages.

While other factors like keyword density, site security, and backlinks are essential for SEO, the impact of social media comes predominantly from its ability to foster content visibility and user engagement, which indirectly supports SEO efforts.